Pattern of black and white Liquid Death water bottles with gold and black designs on a black background, alternating in color and design.

A thirst-quenching brand experience that crushed the competition and made waves in the beverage world.

[ ABOUT ]

Just a funny beverage company who hates corporate marketing as much as the next person. Liquid Death's evil mission is to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.

[ PROJECT OVERVIEW ]

Overview
Liquid Death doesn’t do ordinary, and neither do we. When they came to us, they needed a partner who could match their rebellious energy and turn it into something tangible. Their mission was bold: take their in-your-face brand and craft merch that would have people talking. Think 32 oz and 24 oz insulated drinkware that slices through thirst like a blade, and gold-plated dog bowls that would make every other pet green with envy. This partnership was all about pushing boundaries, and we were ready to deliver.

Challenge
The challenge was as audacious as the brand itself. Liquid Death needed products that looked as good as they worked—flawless metallic finishes, full-wrap imprints on drinkware, and dog bowls that were as functional as they were visually striking. Every detail had to be perfect, bold, and unapologetically on-brand. It wasn’t going to be easy, but that’s exactly how we like it.

Solution
We tapped into our Experiential Product Design (XPD™) approach, combining cutting-edge design with meticulous sourcing and manufacturing. No generic products here. We went all in, perfecting the metallic finishes on the drinkware to be as bold as the brand and as durable as Liquid Death’s fans demand. The dog bowls? Pure gold-plated glory, blending aesthetics and function. Our network of ethically sourced factories didn’t just meet the standard—they shattered it, helping us deliver something that was as outrageous as it was top-tier.

Results
The final products didn’t just represent Liquid Death—they screamed it. The drinkware became an instant favorite, mixing function with that unmistakable Liquid Death attitude. And those gold-plated dog bowls? Let’s just say they’re turning heads wherever they land. The results were clear: Liquid Death’s merch didn’t just make a splash—it made waves, deepening their connection with their die-hard fanbase and taking their brand presence to the next level. Rebellion meets precision, and the result is unforgettable.

Blueprint and design diagram of a water bottle labeled 'Liquid Death,' with branding and artistic illustrations, including a skull face with long hair and text explaining the product and its materials.
Black reusable slaughter bottle labeled 'Liquid Death' with a gold graphic of a melting skull and detailed annotations highlighting features like leak proof, stainless steel, wide mouth, and specific dimensions.
A black reusable water bottle with white text and design on a dark background.
The words 'Liquid Death' written in Gothic-style white font on a black background.
A black and gold bowl labeled 'Liquid Death Slaughter Bowl' with the phrase 'Murder Your Thirst' underneath, set against a black background.
Multiple black and white bottles with a lion graphic and the words 'Liquid Death' on a black background.
Two drink bottles labeled 'Liquid Death' with a skull and beard graphic, one black and one white, against a dark background.

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“…As a company who works with a variety of domestic and overseas vendors, factories & suppliers, we can truthfully say that Namebrand’s customer service is top tier. Additionally, we can count on Namebrand for almost any type of product we’re looking to produce.”

– Liquid Death

Cartoon illustration of a hand making a rock and roll gesture with the fingers, with the text 'X P K' on the fingers.