Overview
Connecting the world takes more than a signal. Ultra Mobile came to Namebrand looking to create awareness around its international service offering across thousands of retail locations. What started as a promotional kit quickly evolved into something bigger: a globally inspired brand experience designed to engage retailers, spark curiosity, and bring the international story to life. From custom backpacks and 3D globe puzzles to international snacks, music, and illustrated landmarks, every detail was designed to turn global connection into something tangible. The result? More than 3,200 fully custom kits delivered to retailers nationwide.

Challenge
The challenge was to turn a broad international theme into a cohesive retail experience that felt purposeful, memorable, and worth keeping. The original direction centered on the five senses, highlighting 25 countries through taste, sound, sight, smell, and touch. But simply filling a box with sensory products wasn't enough. The experience needed a stronger connection to the brand and a reason to live beyond the initial unboxing. Add an accelerated timeline, overseas manufacturing, complex kitting requirements, and nationwide distribution, and the challenge became as much about execution as it was about creativity

Solution
We took the experience beyond traditional promotional merchandise, using our Experiential Product Design (XPD™) approach to transform the international theme into a curated collection of custom products. A fully custom backpack brought together a 3D globe puzzle, an illustrated coloring book featuring landmarks from 25 countries, colored pencils, a custom speaker, international snacks, and a Spotify playlist connecting retailers to music from around the world. Every element served a purpose, blending discovery, functionality, and brand storytelling. The globe puzzle created an opportunity for lasting in-store visibility, while our team managed everything from creative development and overseas manufacturing to assembly, freight, and nationwide distribution.

Results
More than 3,200 custom kits. Thousands of retail locations. One connected brand experience. What began as a simple promotional brief became a fully realized national retail program, bringing Ultra Mobile's international story into stores through products retailers could use, explore, and display. Despite shifting timelines and complex logistics, proactive planning helped avoid approximately $60,000 in potential expedited freight costs while keeping the program moving forward. The result showcased what happens when strategy, creativity, manufacturing, and execution work together to deliver more than merchandise.